• Branding and positioning

    Landscape analysis

    Campaign strategy

    Creative briefs

    Copywriting

    Creative ideation

    Creative direction

    Qualitative research

    Workshop facilitation

    Client leadership

    Questionnaire development

    Project and team leadership

Hello!

I am a Creative Strategist with a passion for social impact. I like good stories, bright ideas, and anything that requires a little imagination.

So, what do I do? I make things up, write them down, and figure out how to make them happen. And I tend to wear a lot of hats in the process. Whether it’s through landscape research, strategic and conceptual development, creative direction, crafting a compelling presentation, or thinking through processes that strengthen collaboration, I thrive on solving creative problems.

My goal is to create meaningful programs and initiatives that position brands, businesses, and organizations as powerful forces for good. I’m most inspired when human insights, creative innovation, and social impact all intersect to drive positive results and positive change. I also believe that all workplaces should be inclusive and am especially passionate about advocating for diversity in all its forms.

Inherent curiosity drives my continuous love of learning. About culture. About entertainment. About technology, art, design, literature and anything else that catches my attention. In work and in life, I strive to understand not just the what but the why.

I’m also a hopeless pop culture addict, a lover of good books and strong tea, an unapologetic feminist, a novice photographer, and a wannabe explorer.