As a freelance Creative Strategist, I’ve engaged with nonprofit organizations to support copy development and storyboarding for compelling fundraising videos.
100 Cameras
100cameras engages with youth who have had challenging experiences to create space for them to process, tell, and express their stories. They approached me to create a social video sharing their story and driving donations.
The Strategy
Leverage the stunning visual assets created by 100cameras participants to bring the power of photography to life.
Ronald McDonald House NYC
Ronald McDonald House NY provides temporary housing and support services to ease the burden of families receiving treatment for childhood cancer and other serious illnesses. They were looking to create a fundraising asset using footage from their celebrity ambassadors, including Liev Schreiber, Chris Pratt, and Robert De Niro.
The Strategy
Leverage celebrity ambassadors to drive awareness of the organization’s impact on patients across all five boroughs of New York City.
When We Band Together
When We Band Together provides a safe place for displaced people within Europe’s largest refugee camp and was looking to drive donations in the wake of COVID-19.
The Strategy
Humanize the refugee crisis through emotional storytelling that brings the experience of displaced people to life, as well as the impact of WWBT’s services.
Join The Heroes
Join The Heroes is an app that helps ease hospitalized children’s anxiety during their stay through interactive games. The organization was looking to drive awareness and donations.